HER
Strategy + Operations | Women's Lifestyle + FemTech Brands
Grow Your Vision
Heidi the image is also
done with the AI tool
Welcome visitors to your site with a short, engaging introduction.
Double click to edit and add your own text.
Email + CRM
Goes vertical on Mobile
Image Right
Goes vertical on Mobile
Good Layout
Doesn't have to be a promotional section. Make it anything you want.
Good Layout
Doesn't have to be a promotional section. Make it anything you want.
CLIENTS
You can make new pages for all of these but just having a single home page with sections to get a quick website online is good. You can finish this page, go live, and then keep the separate pages hidden until they are done and you are ready to launch Phase II of the website.
Services
Executive level experience on a fractional basis to solve your business challenges:
Product
- Design
- Sourcing/Supply Chain
- Pricing/Positioning
- Fulfillment
Positioning
Sales Channels + Collabs that drive awareness and traffic.
- B2C
- B2B
- Marketplace
- Affiliates
Promotion
Marketing Strategy
- Paid Acquisition
- Editorial Calendar
- Customer Retention
- Brand Collaborations
- Social Media/Influencers
- Content Creation
Performance
Analytics + Monitoring to optimize:
- UX
- CVR
- ROI
- CPC
- LTV
About HER
Heidi E. Rauch
Dedicated to supporting the phases of a woman’s life by helping lifestyle brands resonate with their customers from maternity through menopause. Founded and sold the maternity brand Belabumbum and worn every hat in the company. From product sourcing and launches, sales channel setup, branding, to customer acquisition and retention, I've been there and can help you solve your next business challenge.