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Woman in Swimsuit

HER

Strategy + Operations | Women's Lifestyle + FemTech Brands

Services

Executive level experience on a fractional basis to solve your business challenges:

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Product

- Design

- Sourcing/Supply Chain

- Pricing/Positioning

- Fulfillment

- Shopify

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Positioning

Sales Channels + Collabs that drive awareness and traffic.

- B2C

- B2B

- Marketplace

- Affiliates

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Promotion

Marketing Strategy
- Paid Acquisition
- Customer Retention

- Editorial Calendar
- Brand Collaborations
- Social Media/Influencers
- Content Creation

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Performance

Analytics + Monitoring to optimize: 
- UX
- CVR
- ROI 
- CPC
- LTV

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About HER

Heidi E. Rauch

Dedicated to supporting the phases of a woman’s life by helping lifestyle brands resonate with their customers from maternity through menopause. Founded and sold the maternity brand Belabumbum and worn every hat in the company. From product sourcing and launches, sales channel setup, branding, to customer acquisition and retention, I've been there and can help you solve your next business challenge.

Let's Connect

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