HER
Strategy + Operations | Women's Lifestyle + FemTech Brands
Services
Executive level experience on a fractional basis to solve your business challenges:
Product
- Design
- Sourcing/Supply Chain
- Pricing/Positioning
- Fulfillment
- Shopify
Positioning
Sales Channels + Collabs that drive awareness and traffic.
- B2C
- B2B
- Marketplace
- Affiliates
Promotion
Marketing Strategy
- Paid Acquisition
- Customer Retention
- Editorial Calendar
- Brand Collaborations
- Social Media/Influencers
- Content Creation
Performance
Analytics + Monitoring to optimize:
- UX
- CVR
- ROI
- CPC
- LTV
About HER
Heidi E. Rauch
Dedicated to supporting the phases of a woman’s life by helping lifestyle brands resonate with their customers from maternity through menopause. Founded and sold the maternity brand Belabumbum and worn every hat in the company. From product sourcing and launches, sales channel setup, branding, to customer acquisition and retention, I've been there and can help you solve your next business challenge.